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Sample #1
Type of Client: Empowerment training - Law of Attraction
Type of Product: Intuitive copywriting consultation
Type of Service: Consultation
Hello, [client name]~
It was a pleasure to meet you last week and discuss your current project. As we talked about in our last conversation, you and I agreed that I would review the “[sales page name]” sales page and work intuitively on how to use this marketing piece to increase sales.
Before I disclose the details of how to use the sales page to increase daily sales, they (Spirit Guides) want me to convey several important points as a means of support and encouragement. Anything in red is a direct quote. As you’ll notice, there’s a distinct difference between my language and theirs. All other information is my commentary:
- Buckle up! What you have envisioned to this point -- and what your mind can comprehend at this point -– is miniscule compared to what [client name] will become. Time will present miraculous dynamics in all directions of possibility.
[client name] will become an enormous “hub.” The hub becomes home. (Charlon commentary: I don’t know what this means exactly, but keep it close as you move forward. It’s prominent and important.)
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Sample #2
Type of Client: Life coaching training for spirit-based entrepreneurs
Type of Product: Email campaign
Type of Service: Collaborative copywriting with client
Subject: An Exclusive Invitation
If you turn on the radio or television, you hear the worst of what’s happening in the world, right? There’s no denying it’s time for more than a small change on a global scale. How about in your own life? Do you want to make long-lasting changes? Have you told yourself this is YOUR year to really have it all?
Revolutions often conjure ghastly images. It doesn’t need to be that way. There’s plenty of that in the world already. Have you had enough? Are you tired of what isn’t working? Good. It’s time for a new approach that makes a positive imprint on humanity.
It’s time for a peaceful revolution!
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Sample #3
Type of Client: Life coaching training for spirit-based entrepreneurs
Type of Product: Sales page for email campaign
Type of Service: Collaborative copywriting with client
BE AN INTEGRAL FORCE
OF THE ATTRACTION REVOLUTION
A *FREE* SPECIAL INVITATION… JUST FOR YOU!
<insert banner graphic here>
A Heartfelt Letter from [client’s name], Founder of [business name]
For the past 9 years I have been at the forefront of training [client type]. I implement innovative and time-tested [client type] techniques not found anywhere else. It’s both a passion and ambition to discover and introduce programs to enrich lives on a global scale.
At this time of year it’s common to talk about New Year’s resolutions. What are your New Year’s resolutions for 2007? Weight loss? More income? Less Stress? Happiness in an existing relationship or maybe finding that perfect someone?
If you didn’t make New Year’s resolutions, why not? Are you tired of making them, just to abandon the idea a few weeks later? Regardless, we are already 30 days into the New Year.
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Sample #4
Type of Client: Advertising/marketing agency
Type of Product: Sales page
Type of Service: Copywriting
BEFORE
Are you considering producing a high-quality,
company CD-ROM? Save $2750 when you order
your project before January 31st . . .
Dear [insert name],
I am writing to tell you about a rare opportunity. If you have been thinking about producing your own company CD-ROM, this is the time to take advantage of our existing technology and save a great deal of money in the process. By tapping into our available modules, you avoid the cost of having to start your project from scratch!
AFTER
Imagine … Increase Efficiency, Exposure, and
Profits By Implementing
Just ONE Savvy Business Tool
From the Desk of: XXX
October 18, 2006
Dear Business Manager:
Time is money. We’ve all heard it, but what does it mean in the everyday life of your business?
Let me show you.
If even 1 employee wastes 1 hour a day, that equates to 250 hours per year. To convert that to dollars, let’s say that person makes $20 per hour. In this scenario,
INEFFICIENCY Costs You At Least
$5,000 A Year Per Employee!
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Sample #5
Type of Client: Copywriting/copyediting business
Type of Product: Article
Type of Service: Copywriting
Exclusively For Entrepreneurs:
Expert Copywriter Reveals
Easy 9-Facet Formula to
Proof-Perfect Copy … Every Time
by Charlon Bobo
As an entreperner, you have to right so cliednts see you as a pro. Why is this sew important, I can tell you why right know. They look at you with your expertise and need information.
Did you even get through it? Painful to read, right? But quite effective in making my point.
As an entrepreneur, it is imperative to use copy portraying you as the ultimate professional. You’ve worked hard to establish yourself as a competent business owner. Your reputation is worth gold. Even seemingly small errors wreak havoc on your reputation; they are unrofessional. (See what I mean?)
What impression did the first paragraph make on you? What did you think of me as a writer? Would you hire me to write copy for your marketing materials? Or edit them?
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Sample #6
Type of Client: Copywriting/Training business
Type of Product: Event planning manual
Type of Service: Copywriting
Event Venue
Step 1 | Team Meeting - Discuss Event Details
The first step in planning Red Hot Events is for key team members to carefully consider and discuss the following (See Form|Preliminary Event Planning.doc):
- Primary objective
- Secondary and tertiary objectives (if any)
- Key players (speakers)
- Team members
- Event schedule
- Budget (the more specific, the better)
- Attendee target market
- Proposed number of paid attendees (best guess at this point, but dream big!)
- Meals included with registration
- Type of facility that would be a good match for event
- Two date options (avoid holidays and pre/post holiday weekends if possible, consider convention schedules and mid-week dates to realize substantial price breaks)
- Extra-curricular activities that are event-related (welcome reception, cocktail party, movie, group outing, etc.)
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Sample #7
Type of Client: Bodyworker
Type of Product: Web site copy
Type of Service: Copyediting
Original text – unchanged
Original text – removed
New text
Imagine yourself in a healing and nurturing tropical environment. An angelic presence appears to warmly greets you and invites you to sit in a relaxing sauna. You hear beautiful, Ppeaceful music playsing in the background- and your worries, stress and tension begin to magically release their grip on your bodymelt away. Soon all your cells will be are gently but /vigorously stimulated with sound and color frequencies. You rest in deep relaxation as your body begins to restore itself.
Do you lack the energy to continue doing all the things you love..
In today’s stressful world, when the physical average body American containshas hundreds of man made chemicals. in their body and numerousInternal and external pressures increase to unhealthy sproportions and without a method of release, dis-ease builds.
AFTER
Imagine yourself in a healing and nurturing environment. An angelic presence warmly greets you and invites you to sit in a relaxing sauna. Peaceful music plays in the background and your worries, stress and tension begin to release their grip on your body. Soon all your cells are gently but vigorously stimulated with sound and color frequencies. You rest in deep relaxation as your body begins to restore itself.
In today’s stressful world, the physical body contains hundreds of man made chemicals. Internal and external pressures increase to unhealthy proportions and without a method of release, dis-ease builds.
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