Lean in and read closely. I am ready to talk, to sing, to spill this highly classified insider key to stratospheric writing success. I can no longer stomach what I witness day after day. Regardless of the consequences, I’m ready to let you in on the secret writers have long-kept amongst themselves. Even with numerous attempts to keep me quiet, I am driven to let as many writers as possible know about this.
As an insider myself, I know the code: At all costs, protect from within. Maintain the status quo. It’s them (non-writers) vs. us (writers).
Helplessly, I watch writers struggle. They don’t know there is a secret, let alone what it is. How could they? No one told them. Nor could they figure it out by themselves.
And no one WILL tell them, either, because making this public knowledge will level the playing … uh, writing, field.
They toil in lonely solitude believing that’s the nature and true essence of writing. And so it continues.
The dark cloud of frustration and the feeling of having to do it all themselves is daunting. Thinking their work has to be perfect is an unbearable pressure that eventually turns inward to undermine their best efforts.
Until this very moment, this was you. But now, you can relax. Are you ready to know the truth?
The secret is
Behind Every Great Writer
Is An Even Better Editor
Yep, it’s the truth.
Now that you know, let me ask you …
Who does YOUR editing and proofing?
If your answer is, “I do,” let me run down a common scenario among writers. I get it because I’m a copywriter just like you.
You’re an excellent writer with a devoted client-base. You take pride in delivering rich and engaging content guaranteed to deliver results. You do your own proofing because no one does it as well as you, right? Hmmm.
Tell me. How objective are you when you’ve developed the piece from scratch, made hundreds of changes, and feel if you have to look at it once more, you’ll combust?
|
| The truth is you can never get far enough away from your own work to be completely objective. Notorious, cutting-edge pioneers in the writing industry know this.
I‘ve found typos in the work of the most masterful copywriters of our time. These are our teachers, mentors and industry leaders.
As a courtesy, when errors are found I send an email with the details. Very seldom do I receive a response, but within a few days, the changes are always implemented. Why? Because these gurus know copywriting mistakes make them look bad. Real bad.
Typos don’t mean their writing -- or yours -- belongs in the trash. It simply means we cannot be good at everything. Do you do your own bookkeeping? Or maintain your own Web site? Probably not, because you realize it detracts from your primary talent; writing.
Do you spend a lot of time in angst because you’re NOT your own bookkeeper or Web designer? No!
Then why should you give a second thought about hiring another kind of professional -- an editor and proofreader -- to ensure your reputation among your clients remains intact.
Instead of reading your own writing for the billionth time -- and very likely missing key grammatical, spelling and punctuation errors -- you wisely delegate the last review to someone with an eagle-eye.
As one professional to another, I understand how vital it is to maintain a sense of discretion.
No One Has To Know Your Secret
To Consistently Error-free Copy
We work efficiently behind-the-scenes to make sure you look good. Always. The proof is in the final product.
We work quietly behind-the-scenes to make sure you shine with your client.
Top secret. Underground. Covert. Private. Your secret is safe with us.
What’s next?
Now you know the coveted truth behind the dizzying and unbounded success of every world renowned marketer, entrepreneur and copywriter. Will you be among them?
Submit a Request For Proposal to learn how quickly the knowledge of an expert copyeditor, copywriter, and proofreader places you in the spotlight as one of the few elite writing geniuses of the 21st century.
Let’s get started.
|
